Important Acronyms in Digital Marketing :

There are numerous acronyms used in the field of digital marketing. Here are some important ones:

Domain Acronyms :

WWW - World Wide Web

URL - Uniform Resource Locator

HTTP - Hypertext Transfer Protocol

HTTPS - Hypertext Transfer Protocol Secure

TLD - Top-Level Domain (.com, .net, .org, and so on )

ccTLD - country-code Top-Level Domain ( .ca stands Canada, .in stands India )

DA - Domain Authority

DR - Domain Ranking

DNS - Domain Name System

PA - Page Authority

EMD - Exact Match Domain

PBN - Private Blog Network

Social Media Advertising Acronyms :

PPC - Pay Per Click

CPC: Cost Per Click

CTR - Click-through rate

CRO: Conversion Rate Optimization

CTA (Call to Action)

CR (Conversion Rate):

CPL (Cost Per Lead):

ROAS: Return on Advertising Spend

ROI - Return on Investment

AIDA (Attention, Interest, Desire, Action)

BANT (Budget, Authority, Need, Timeline)

KPI: Key Performance Indicator(s)

CPM: Cost Per Thousand Impressions

PPV: Pay Per View

VTC: View Through Click

CPL: Cost Per Lead

CPA: Cost Per Acquisition

EPC - Earnings per click

CPM: Cost Per Thousand Impressions

PPV: Pay Per View

VTC: View Through Click

CPL: Cost Per Lead

SEO Acronyms :

SEO - Search Engine Optimization

SMM - Social Media Marketing

SEM - Search Engine Marketing

BR: Bounce Rate

AMP - Accelerated Mobile Pages

BERT - Bidirectional Encoder Representations from Transformers

B2B - Business to Business

B2C - Business to Customer

CMS - Content Management System

NAP - name, address, phone number

LSI - latent semantic indexing

E-A-T - Expertise, Authority, and Trustworthiness

OG tag - Open Graph tag

LB -Link Building

UX - User Experience

UI - User Interface

LSEO - Local SEO

LTKW - Long Tail Keywords

MTO - Meta Tags Optimization

NSEO (Negative SEO

OBL - Outbound Link

SER - Search Engine Ranking

Href -Hypertext Reference

API - Application programming interface

Google Acronyms :

GA: Google Analytics

GTM: Google Tag Manager

GMB: Google My Business

GSC: Google Search Console

GBP: Google Business Profile

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